Integrity Marketing Group LLC has announced three new deals.

The Dallas-based insurance distributor has acquired:

• The Cornerstone Group, which is a Wake Forest, North Carolina-based independent marketing organization that expects to produce about $35 million in annual paid premiums this year.
• Unified Health, a Sunrise, Florida-based Medicare plan call center company, which helps about 60,000 Americans sign up for Medicare every year.
• Anthony Insurance Agency, a field marketing organization based in Boca Raton, Florida.

Integrity Marketing is on track to have relationships with 370,000 independent agents. Some of those agents are on track to make about $8 billion in new sales.

Zing Health, a Chicago-based Medicare Advantage plan issuer, has agreed to acquire Lasso Healthcare.

Lasso is a Harrisburg, Pennsylvania-based company that offers medical savings accounts designed for Medicare enrollees.

HealthEquity Inc. of Draper, Utah, has agreed to acquire custodianship of a block of 149,000 health savings account relationships, with about $477 million in HSA assets, from Fifth Third Bank N.A. The estimated deal price is $60.8 million, or about $400 per HSA relationship.

Finance

Venerable Holdings has closed on a deal to reinsure a block of older variable annuities for Equitable Holdings Inc. The annuities were written from 2006 through 2008 and are backed by about $12 billion in general account assets. The contracts also are associated with $14 billion in annuity holders’ separate account value.

Reinsurance Group of America Inc. has agreed to reinsure a large block of business for The Dai-ichi Life Insurance Company Ltd. of Tokyo through a coinsurance arrangement. The block has the equivalent of about $1.8 billion in statutory reserves.